Twitch: How to Make Money on This Platform
If you’ve ever found yourself knee-deep in-game streams for hours or obsessing over content from your favorite creators at 3 AM (we’ve all been there, right?), you might be thinking, “Heck, I can do this too… and why not make some cash while I’m at it?”
And you’d be onto something: make money on Twitch.
In this guide, we’ve got you covered on all things Twitch monetization.
Currently, Twitch has about 30 million active Twitch users, which is about 25% of the total daily users of YouTube.
Even with that number of current users, the average combined total hours watched in almost any video game-related stream in the third quarter of 2022 is 5.71 billion hours.
That’s still a lot!
You see, it’s no wonder why many are on Twitch nowadays since earning money on this platform is super fun.
I mean, playing games while earning? Who doesn’t want that?
But how can one exactly earn on Twitch? Well, in a lot of ways.
We’re talking about donations, subscriptions, advertisements, and all that fun stuff.
So, if you’re ready to play and earn, grab your gaming gear, ready your quirky commentary (this is highly recommended), and bring a lot of passion for what you do.
With my know-how about Twitch, I’ll share with you as much as I can about what you need to know to make money on Twitch and be part of Twitch streamers.
Getting Started on Twitch
You’ve come to the correct spot if you’re hoping to join this incredible community and begin your incredible career as one of many Twitch streamers.
You’ll find all the information you need to get going in this blog.
Creating a Twitch Account
Just like with other Twitch streamers, and obviously, you must register for a Twitch account first.
So, you must have an account first to make money on Twitch.
Not to worry, though; it’s totally free and simple.
Just adhere to these easy steps:
- Head over to Twitch.tv and click on “Sign Up” in the top right corner.
- Fill in your preferred username, password, date of birth, and email address. Make sure your username is catchy and easy to remember!
- Prove you’re not a robot by solving the quick captcha puzzle presented to you.
- Check your email inbox for a confirmation email from Twitch.
- Follow the link provided to activate your Twitch account.
Setting Up Your Twitch Equipment
Now that you have an account for Twitch streamers let’s get your setup ready for you to make money on Twitch right away.
Here’s what you’ll need:
- A decent PC, laptop, or console for gaming and going live
- A good quality webcam to show off your beautiful face (optional, but highly recommended)
- A microphone setup, either a standalone microphone or a headset with a built-in mic, so that your audience can hear your commentaries or reactions
- A stable internet connection to avoid any lag or interruptions during your streams
- Broadcast software, such as OBS (Open Broadcast Software) or Streamlabs, to broadcast your gameplay to Twitch
Once you’ve got all your gear ready, play around with the settings on your live software to find your preferred setup.
Many Twitch streamers always tweak their setting to their liking.
Take your time to figure out the perfect balance between audio and video quality while ensuring your internet can handle everything.
Choosing a Game or Content Category
Before starting your adventure, choose a game or content category for your Twitch streams.
That’s how professional Twitch streamers would do; that’s how one can effectively make money on Twitch.
In doing so, consider the following factors:
- Popularity. Going live with popular games might bring in more concurrent viewers, but it also means more competition. Don’t be afraid to try out less-known games or genres as long as they have a dedicated community.
- Your passion. Pick a game or category you truly enjoy and can’t wait to share with others. Genuine excitement and enthusiasm go a long way in engaging your audience.
- Skill level. You don’t have to be a pro gamer to succeed on Twitch, but if you’re particularly skilled in a certain game, your expertise may draw in concurrent viewers and fans.
- Variety. Don’t be afraid to mix things up and try out different content occasionally. Show off your diverse talents and interests to keep your audience engaged and entertained.
Building Your Personal Brand and Audience
Now that everything is set up and ready to go, how do you develop your brand and attract a loyal following to make money on Twitch, just like many Twitch streamers?
From here onward, I’ll talk about some crucial pointers to help you get started on the road to Twitch success.
Establishing a Niche
Your niche is the specific focus of your content, which sets you apart from the rest of the crowd.
It’s the basis of how much you can make money on Twitch.
Sure, you may love playing various games and talking about a range of topics, but ask yourself:
- What type of content or games do you excel at producing or playing?
- What unique quality, viewpoint, or skills can you bring to the table that your Twitch audience would like?
- Is there an underserved community on Twitch that you can cater to?
Being Consistent With Your Live Schedule
We’ve all heard it: consistency is key for Twitch streamers.
If your Twitch audience knows when to expect you, they can schedule their game time around yours.
Imagine it as your favorite television program; you wouldn’t want to miss one episode, would you?
Be on their screens regularly, and they’ll be keen to keep coming back for more.
If you’re unpredictable, it can be easy for followers to drift away.
Engaging With the Community
To effectively make money on Twitch, pause the gaming for a moment and chat with your audience. That’s what almost all Twitch streamers do.
Yes, put the controller down, take that headset off, and talk! Get to know your viewers, answer their questions, and appreciate their comments.
By engaging with them, you make them feel a part of your gaming journey.
It’s more fun when it’s interactive, right? Plus, a strong community can help bring in those donations.
Utilizing Social Media to Promote Your Streams
Why wait for viewers to come to you when you can go to them? You want to make money on Twitch, right?
Use the power of Facebook, Twitter, Instagram, and other social media platforms to announce your live schedules, share highlights, or just post pictures of your gaming setup.
Including surprise live times or giveaways on your social media can keep followers engaged and excited.
And don’t forget: hashtags are your best friend!
Monetizing Your Twitch Channel
Now that your Twitch streams are out there in the open already, it’s time that you monetize them and make money on Twitch.
Yes, you heard it right. Your streams won’t just automatically earn on themselves without you doing something about them.
Keep reading to know more about how to best monetize your Twitch channel.
Reaching Twitch Affiliate Status
The first step for you to start monetizing your channel is becoming a Twitch affiliate of the platform through their Twitch Affiliate Program.
Twitch affiliates can officially make money on Twitch.
Currently, Twitch only invites those they’d like to become partners with.
To become a Twitch affiliate, they look for the following:
- Have at least 500 minutes total broadcast within the last 30 days.
- Have at least seven unique broadcasts within the last 30 days
- Have at least three concurrent viewers or more within the last 30 days
- Have at least 50 followers
If Twitch sees that you’re eligible for their Twitch Affiliate Program, they’ll email you and notify you through the “Notification Area” of your Twitch channel (upper right).
Once you’re a Twitch affiliate, you can start earning through Twitch subscriptions, Twitch Bits, and Twitch ads.
Earning Income Through Twitch Subscriptions
People can only subscribe to you once you’re an affiliate.
The bigger your subscribers are, the more chances of you earning more money.
They’ll also have the privilege to add emotes into their chats, which you, as the creator, can customize depending on your niche (or whatever it is that you like it to be).
Receiving Twitch Bits
Your subscribers can cheer on your Twitch streams through Twitch Bits.
It’s a digital currency on Twitch that they can give to Twitch content creators.
One bit equals one cent ($0.01)
So, the more they cheer, the more Twitch Bits you can gain, which means more money.
Setting Up Donations Through Third-Party Platforms
You’re probably wondering why bother with additional donations setup when you already have Twitch Bits and subscriptions.
Well, my friend, here’s the deal. Setting up donations through third-party platforms, like the very popular Streamlabs, opens up another avenue for your committed viewers who want to support you directly.
With this setup, there are no middlemen.
Every dollar (or whichever currency you’re in) donated is a dollar that goes directly to supporting your fantastic content.
Better yet, these platforms usually support various payment methods, making it easier for viewers worldwide to drop a coin or two into your virtual tip jar.
And the beauty of all of it? The donations aren’t shackled to any fixed amounts.
That means your supporters can donate as much as they wish, be it a humble dollar from a fan who loves your work but is on a tight budget or a generous “keep the change” kind of donation from a passionate fan who just hit the jackpot.
Sponsored Content and Partnerships
So, when you’re out there gaming your heart out on Twitch, you might have noticed that some streamers are collaborating with brands, playing sponsored games, or even showing off nifty products.
You see, these skilled players are rolling into the glamorous realm of partnerships and sponsored content.
Sponsored content is when a brand or company partners with you to promote their products or games during your stream.
Sounds like a sweet deal, huh? Imagine getting to rock out with your favorite games and get paid for it, all while sharing your passion with your loyal fanbase.
That’s why many love gaming on Twitch since they can earn a lot while doing the things they love.
Reaching Twitch Partner Status
Aspiring streamers who want to earn money on Twitch must reach Twitch Partner status eventually through their Twitch Partner Program.
You see, this is different from becoming an affiliate.
Twitch affiliates are invited; partners are accepted.
Thus, you must apply if you want to belong to Twitch Partner Program.
This prestigious accomplishment unlocks various advantages that enhance your Twitch journey.
To better understand what it takes to become a Partner and how to capitalize on the benefits, let’s look at the requirements and rewards associated with Twitch Partner status.
Requirements and Benefits
To attain Twitch Partner status in their Twitch Partner Program, streamers must meet specific criteria:
- Stream for 25 hours. In a 30-day window, you are required to stream for a minimum of 25 hours. This demonstrates consistency and commitment to your content.
- Stream on 12 different days. To showcase variety, you must stream on at least 12 different days within the same 30-day window. This can help you build a diverse audience and maintain their interest.
- Reach an average of 75 viewers. Ensure you maintain an average of 75 viewers per stream (excluding hosts, raids, embeds, and moderators) during the 30-day period.
Here are the obvious benefits of being part of the Twitch Partner Program:
- Receive a share of the ad revenue generated from Twitch ads played on their channels.
- Create a unique brand identity by designing your own Cheermotes and Bit Badges.
- Gain access to more emote slots, allowing them to offer a wider variety of emotes to subscribers.
- Receive priority access to quality options so viewers can choose which resolution they prefer to watch.
- Enjoy faster response times through email support and Partner-exclusive chat channels on Discord.
- Access special Twitch events, sponsorships, and promotional opportunities to expand your channel’s reach.
Merchandising and Product Sales
Did you know that you can make a great supplement to your income by getting creative and having a Twitch store or merchandise of your own?
You can even sell them on Twitch!
Designing and Selling Your Own Merchandise
You see, no one knows your brand better than you do, and there’s no better way to express yourself than through some custom-designed items.
So, how about designing hats or t-shirts with your logo or fun catchphrases?
You can use online services to create and sell your merch without handling the whole process yourself.
Once done, just plug your store’s link into your Twitch profile, and you’re ready to rock and roll.
Utilizing Affiliate Marketing for Game Sales
Another cool way to earn is to pair up with companies for affiliate marketing (though the same in concept, this is different from being a Twitch affiliate).
If you’re playing a game that folks can’t get enough of, you can hook them up with a link to buy it.
Every time someone uses your link, you get a cut of that sale.
It’s as simple as that!
Maximizing Your Revenue Potential
Now that we’ve talked about merch and affiliate marketing, it’s time to explore other ways to max out your revenue on Twitch.
Explore Additional Revenue Streams
It’s smart to look for additional revenue streams.
You can do live coaching, sponsored streams, or even hold a Patreon to get fan funding.
The sky’s the limit, so let your creativity run free when thinking of ideas to earn extra money on Twitch!
Joining a Stream Team or Agency
Ever considered joining a stream team or agency? It can be a game-changer, especially if you have a few average viewers.
To boost your exposure and ad revenue, you can join a stream team for collaborative efforts.
Also, an agency can hook you up with sponsors, legal support, and more subscribers.
Final Thoughts on How to Make Money on Twitch
Turning your Twitch stream into a source of income, whether through ad revenue or other forms, might feel tough at first, but with some creativity and hard work, it’s totally achievable.
Always remember to stay true to yourself, your brand, and your faithful audience, just like other Twitch users.
Who knows, you might go from a Twitch affiliate to Partner in a few months or days!
So, capture that magic you have and use it to make your Twitch experience not just amazing but also profitable!
