Times Square Advertising Costs.
Have you ever seen the billboards in New York Times Square and wondered about Times Square Advertising Costs?
If you have, you know that you have also seen thousands of people worldwide gather together around this famous landmark.
Imagine being a part of this amazing experience by having your advertisement displayed on the giant billboards in Times Square.
Your brand would have espoused millions of people. But the question is how can you display your advertisement on the largest billboard in Times Square, and most importantly, how much would it cost?
Let’s learn more about Times Square Advertising Costs.
So, What are Times Square Advertising Costs?
Times Square is one of the homes of some of the world’s iconic billboards, and premium brands.
From giant video screens to massive light-up signs, Times Square is a go-to spot for companies wanting to get their brand noticed.
It is costly, though – the cost of advertising on a billboard in Times Square can range from $100,000 to as much as $4 million per month.
The size of the advertisement also impacts the price – the larger the billboard, the more expensive it is to rent.
Also, daily, a time square billboard costs around $5,000 to $50,000, depending on the visibility of the billboard to the main areas.
It is advisable to book in advance as the prices may vary due to the availability of billboards and seasonal demand.
However, there are also cheaper options available that start from $2/hour to $2,000/hour.
So it’s meant for more than just big companies who want to spend millions of dollars on advertising.
Even small and medium-sized businesses can take advantage of Times Square advertising.
The costs associated with advertising on a Times Square billboard depend on several factors, including
- Size
- Occasion
- Location
- Visibility
- Duration
- Style of Advertising
Yes, it’s indeed pricy, but it could be a great opportunity to make a big impression on your brand!
New York Times Square is one of the most branded cities in the world, and exposure to it could do wonders for your brand.
It’s known as New York’s entertainment hub and a great place to get your brand noticed.
Different Types of Billboard Advertising.
You can opt for different types of billboard advertising in Times Square.
You can choose from traditional billboards, digital screens, or projection ads – all depending on the size of your budget.
Each different billboard in Times Square will have different advertising costs
Each method of advertisement has its advantages and disadvantages as well as cost.
For example, traditional billboards are more affordable than digital screens but offer less flexibility and creativity regarding advertisement.
If you are on a limited budget and want to save money, you can use traditional billboards.
But if you are looking for a different media format and an end-to-end solution, you can opt for clear-channel outdoor digital screens.
This type of billboard advertising can be quite costly but offers more flexibility in terms of creativity and design because it is digital.
Here are a number of the different types of billboard advertising available in Times Square:
1. Digital Billboards.
A digital billboard is one of Times Square’s most highly demanded and effective billboard advertising.
Digital billboards offer flexibility and attractive visuals, making them the ideal choice for brands looking to make a big impact.
A digital billboard is a large LCD or LED express screen that displays videos, images, and animations.
They are great for displaying dynamic content in a very eye-catching way.
From 3D graphics to interactive applications, digital billboards take billboard advertising in Times Square to the next level.
However, it’s an expensive billboard, costing around $201,250 and above.
But that said it’s one of the best ways to get your brand exposed to pedestrian traffic.
2. Static Billboards.
The most common type of billboard advertising in Times Square is static billboards, which are usually rectangular and feature a large poster.
They can be used to display simple visuals like logos, text, or artwork – but digital billboards are more dynamic, and quickly becoming the more dominant media.
Some big brands like Coca-Cola, Pepsi, Red Bull, and Apple have used static billboards in Times Square to promote their products.
Static billboards are cheaper than digital billboards – they cost around $100,000 per month on average.
But they need more flexibility due to the nature of the material.
3. Projection Advertising.
Projection advertising is another form of billboard advertising in Times Square.
It involves displaying video or animations on a large screen, usually installed on the wall of a building in Times Square.
It’s an effective way to reach out to pedestrians as it offers maximum visibility and can be seen from far away.
The cost of projection advertising varies depending on the advertisement’s size, location, and duration.
It can cost anywhere from $50,000 to $200,000 per month.
Your ads will be displayed on 60-70 stories tall buildings, and you can expect around 50,000 to 100,000 impressions for two hours.
3. Traditional Billboards.
Traditional billboards are the classic form of billboard advertising.
They feature simple designs and limited visuals, but they can still effectively convey your message.
The advertising cost in Times Square for a traditional billboard depends on its size, location, and duration.
On average, one display month can cost around $25,000 to $30,000.
But it’s a cheaper form of billboard advertising compared to other types in Times Square.
Traditional billboards are perfect for businesses that are looking for an affordable way to advertise their products or services.
Street furniture, such as bus shelters and kiosks, is also a great way to advertise your business.
Regardless of the type of billboard advertising you choose, it’s important to ensure that your message is clear, creative, and effective to capture pedestrians’ attention.
With the right strategy and selection of media, you can successfully promote your brand in Times Square.
What is the Process of Advertising on a Times Square Billboard?
The process of advertising on a Times Square billboard can vary from company to company.
Generally, you will need to work with an advertising agency or media buying firm, such as Neutron Media, specializing in this type of advertising.
The agency will help you determine the best location for your ad and provide creative services to design the ad.
They will also handle all the paperwork necessary to secure your billboard rental.
Once that is done, you can pay for the rental and any additional services needed to get your ad up and running.
After that, it’s a matter of waiting for your ad to go up in Times Square!
Your chosen media-buying firm or advertising agency should be able to provide you with updates on the progress of your ad, as well as statistics on how it performs once it’s in rotation.
It doesn’t matter if you are from the Middle East or Europe; anyone can advertise in Times Square as long as you have the necessary budget and work with the right company.
Advertising in Times Square can be expensive, but with the right strategy, it has the potential to help your business reach a global audience.
It can also generate an impressive ROI if done correctly.
So before you start advertising in Times Square, consult with an experienced media-buying firm or agency to ensure your advertisement succeeds.
What do you Need to Advertise on Times Square Billboards?
So now that we know one or two things about Times Square and the different forms of advertising available, what do you need to have to
advertise on one of these billboards?
1. Advertising Budget.
An advertising budget is a first and most obvious requirement for advertising on a Times Square billboard.
Depending on the size, location, and duration of your advertisement. We have given an estimated cost for each form of advertising, but it can vary greatly.
2. A Target Audience.
Before advertising on a Times Square billboard, you need to determine your target audience and what message you want to convey.
This will help you decide the type of billboard advertising best suits your needs and budget.
This will also help the advertising agency to understand your goal and create an ad that resonates with your target audience.
For instance, digital billboards are great for businesses looking to target a younger demographic while traditional billboards are better suited to businesses targeting an older demographic.
3. Creative Services.
Once you have your target audience and budget, the next step is to find a media-buying firm or advertising agency that can provide creative services for your ad.
Most agencies will have experienced designers on staff who can create high-quality ads that capture the attention of passers-by.
Alternatively, you can hire an independent designer to create the ads for you.
4. Paperwork
And finally, you need to ensure that all the necessary paperwork is in order. This includes permits from the local authorities and contracts with the advertising agency or media-buying firm.
These documents are necessary for your Times Square billboard advertisement to be allowed to go live.
So make sure you get everything in order before launching your ad.
Most of the time, the advertising firm will take care of the paperwork for you, but it’s always good to double-check.
Is it Worth it to Advertise in Times Square?
So now the final question: Is it worth advertising on a Times Square billboard?
The short answer is yes – if you have the budget and work with the right company.
Advertising in Times Square can be expensive, but with the right strategy, it has the potential to help your business reach a global audience.
1. Outdoor advertising
The Broadway Plaza Digital Billboard in Times Square has incredible visibility opportunities and is seen by more than 170,000 people daily, making it an ideal location for outdoor advertising.
This exposure can be invaluable for businesses looking to reach many potential customers and make their brand more recognizable.
2. Global Audience.
Another great advantage of advertising in Times Square is that you can reach a global audience.
The sheer number of people who pass through Times Square each day means that you can reach people from all around the world with your ad, greatly increasing the possibility for a great return of your investment.
3. Chance to Advertise in an Iconic Location.
Times Square, located in Midtown Manhattan, is a great tourist destination, making it an iconic advertising location.
Advertising in such a recognizable location can greatly boost your brand recognition, allowing you to stand out from competitors and create lasting impressions on potential customers.
4. Increased Brand Awareness.
Your ultimate goal is to get more people to recognize and trust your brand or business, what better way that than to advertise in a high-traffic, iconic location like Times Square?
Advertising in this area can create a more memorable impression and increase your brand awareness, giving you an edge over the competition.
Especially if you plan to put your advertisement in Christmas or New Year, you will gain more attention from the holiday crowd.
Final Thoughts
So there you have it!
You now know everything you need to about advertising on a billboard in Times Square.
There are numerous things to consider when advertising in this iconic location, from pricing to the paperwork.
But if you have the budget and create a creative ad that resonates with your target audience, Times Square advertising can be an invaluable asset for your business.
