A Mailchimp campaign is simply an email campaign that is designed, distributed, and managed through an online piece of email marketing software called Mailchimp.
Email marketing is undoubtedly one of the most impactful and effective ways to reach your target audience. You can send weekly newsletters, announcements, and special offers directly to people’s inboxes.
You will need an email marketing platform to maximize your email marketing efforts. And speaking about email marketing platforms, Mailchimp is among the most popular ones.
From sending 150,000 emails at once to running multiple email marketing campaigns, you can find a tariff that meets your needs with Mailchimp.
But what exactly is a Mailchimp campaign?
In this article, I will present you with all of the details you need to know about Mailchimp campaigns. So if you are new to email marketing or just curious about how Mailchimp works, this is the article for you!
What is Mailchimp?
Mailchimp is an email marketing tool that allows you to send bulk emails, automate your email marketing campaigns, and track their performance.
It is one of the more popular platforms, with over 14 million customers worldwide. And it’s not hard to see why!
It was founded by Ben Chestnut and Dan Kurzius in 2001. The company started as a self-service email marketing tool for small businesses.
It has grown into a full-fledged email marketing platform with many features such as automation, segmentation, A/B testing, AI, etc.
Mailchimp is packed with features that make email marketing easier and more effective. And it’s also very affordable. You can find a plan that suits your needs with both free and paid plans.
Why do People use Mailchimp for Email Marketing?
Mailchimp allows you to easily design beautiful, personalized email campaigns and automation to build better relationships with your potential and existing customers.
With tons of features and integrations, Mailchimp has everything you need to grow your business. Plus, their easy-to-use tools make it simple for anyone to get started with email marketing.
Here are some of the main reasons people use Mailchimp:
1. You can Easily Create Beautiful Email Campaigns.
With Mailchimp, you can create beautiful email campaigns that stand out in your customers‘ inboxes. The easy-to-use email designer includes pre-made templates and drag-and-drop elements to create engaging emails that get results.
2. You can Automate your Email Marketing.
Mailchimp’s automation tools allow you to create and send the right email campaign to the right people at the right time. Whether you welcome new subscribers, re-engage lapsed customers, or send a purchase confirmation, its automation tools make it easy to stay in touch with your contacts.
3. Integrated AI Features.
Mailchimp’s integrated AI features help you send smarter, more personalized emails. With recommendations for the next steps based on your past performance and contact data, you can make sure you’re always sending the best possible email.
This can improve your open rates, click-through rates, and overall engagement with your email list.
4. Saves Time and Effort.
With automation and AI options, users can save time on email marketing. By automatically sending emails and targeted messages, you can free up the time to work on other key parts of your business.
And the best part?
Mailchimp’s features are always improving, so you can be confident that you’re using the best tool for your mailing lists.
5. Analytics and Insights.
When you better understand your email list’s engagement, you can make better decisions about your marketing. Mailchimp’s suite of reporting tools helps you track your results to see what’s working and what’s not.
You can adjust your campaigns accordingly and improve your email marketing.
6. For Both Freelancers and Small Businesses.
Mailchimp is a great solution for both freelancers and small businesses. With its low-cost plans and comprehensive features, Mailchimp has all of the tools you are ever going to need to get started with email marketing.
It doesn’t matter whether you’re just starting or you’ve been in business for years. Mailchimp can help you grow your customer base and improve your relationships with your contacts.
7. Free Plan Available.
One of the greatest things about Mailchimp is that it offers a free plan for anyone who has up to 500 contacts on a mailing list and only sends 2,500 emails each month. You can always upgrade to their paid plans if you need more features or want to send more emails.
But the free plan is perfect for getting started in email marketing and seeing if Mailchimp is right for you.
8. Excellent Customer Support.
With any online service, you can run into issues from time to time. This is why it’s important to have a great customer support team to help you when needed.
Mailchimp’s customer support is excellent. You can either call them on their number or chat with them online. They have a comprehensive knowledge base and 24/7 live chat support, so you can get help when needed.
9. Easy-to-use Interface.
Even if you are not familiar with email marketing, you can easily use Mailchimp’s interface. The platform is designed to be user-friendly so that you can get started without any problems.
Plus, there are plenty of helpful resources on this platform that you can use to learn more about email marketing.
10. Free Email Templates.
The best part? Mailchimp offers plenty of free email templates that you can use to get started. These templates are designed to help you create beautiful and engaging emails that will get results.
You can find a template that fits your needs, from basic email templates to more complex ones. You can customize these templates to match your brand’s style.
Who is Mailchimp for?
Mailchimp is a first-class tool for any business that wants to improve its email marketing. However, it is particularly well-suited for the following types of businesses:
If your business or personal needs fall into one of these categories, then Mailchimp is worth considering.
Most e-Commerce Businesses and startups use Mailchimp as their go-to Email Marketing Service.
Because it finds leads and customers for your business and increases sales with beautiful email campaigns, especially if you are a startup with a limited marketing budget, Mailchimp can be a top tool for your business arsenal.
How to use Mailchimp?
Using Mailchimp is as simple as using your social media accounts. You have to go through a few signup forms, and you are good to go!
Once you finish the last signup form, a dashboard will appear on your screen. You can now create your first campaign!
It’s as simple as managing a Facebook page where you can create posts or tweets. The only difference is that, with Mailchimp, you can automate your email marketing campaigns!
Once you sign up, you will find
1. A Create Option:
This is where you will be designing your email campaign. You will have options like templates, designs, lists, and campaigns.
2. A Campaign Option (manage newsletters, multiple lists, etc.):
You will manage your email campaigns. You can create, edit, and delete your campaigns using a drop-down menu.
3. An audience Dashboard (CRM tools):
This is where you will be managing your audience lists and subscriber activity. You can import, export, and segment your lists according to different criteria.
You can guess by the name you will be managing your automated email marketing campaigns here. You can send follow-up emails, and create, edit, and delete your automation workflows.
This is where you can see the performance of your email campaigns. You can see open rates, click-through rates, and unsubscribe rates.
This is a Mailchimp-owned website where you can create a landing page, signup form, or e-commerce store.
7. Integration Options:
This is where you can integrate Mailchimp with other platforms like WordPress, Shopify, BigCommerce, etc. This could be a great addition to your workflow if you have an online store.
Using this email marketing software, you can create a custom template, analyze email campaign reports, drip campaigns, and more.
Custom email templates and analytics are the main features you will use to improve your email marketing strategy. And since it is so user-friendly, you will get the hang of it in no time!
How does a Mailchimp Email Campaign Work?
As your main email service provider, Mailchimp will store all your email subscribers (check your subscriber limit) in a database.
You can then segment these subscribers into different groups based on criteria like their interests, demographics, or engagement levels.
When you’re ready to send an email campaign to one or more of these groups, you’ll create a new campaign in Mailchimp and select the group or multiple groups you want to target.
Next, choose your campaign name and subject line and craft your email campaign using Mailchimp’s drag-and-drop email builder. This builder makes it easy to create beautiful emails without any design experience.
You can send welcome emails, newsletters, response emails, promotional emails, or any other email campaign using Mailchimp.
Once your email is ready, you can schedule it to be sent later or sent immediately. Mailchimp will then deliver your email to the subscribers in your targeted groups.
You can track the campaign activity by checking the open and click rates in your Mailchimp reports.
This report will also show you other important metrics like unsubscribe and bounce rates.
Optimizing your Mailchimp campaigns based on this data can improve your email marketing results over time.
Follow their landing pages to get more information and learn more about their special features, such as drip campaigns, A/B testing, customer journey builder, welcome email, etc.
You can also go through their blog section, as they upload a new blog post almost daily.
How to create a Mailchimp account?
If you sell products online or want to engage customers with email marketing automation, creating a Mailchimp account should be one of your first steps.
With Mailchimp, you can create beautiful emails, automated workflows, and targeted campaigns that reach the people who matter most to your business.
Let’s take a look at the step-by-step instructions to create a Mailchimp account so you can start using all of these amazing features.
1. Go to Mailchimps Homepage.
First, visit www.mailchimp.com in your web browser. You will be directed to the Mailchimp homepage. You can review their pricing options, features, and integrations to understand how Mailchimp works.
2. Click on the Signup Button and Choose your Pricing.
You will see a signup button on their homepage in the top-right corner. Once you click the signup button, you will be taken to the pricing page. Here, you can choose your Mailchimp :
• Premium • Standard • Essential • Free
You can always choose Mailchimp’s free plan and upgrade later as your business grows. The free Mailchimp plan includes all the essential features you need to get going with email marketing.
3. Create a Username and Password.
Now you must enter an email address and create a new password for your account. Make sure to use a strong password that you haven’t used before.
A confirmation email will be sent to your inbox, so go to your inbox and click on the verification link.
4. Enter your Name and Business Name.
Now you must enter your first, last, and business names. There is also an option for entering your phone number, but it’s optional.
5. Enter your Address.
The next step is to enter your physical address, including your city, state/province, and zip code/postal code; once you enter the required details, click save.
6. Set Goals.
Setting goals will allow Mailchimp to recommend the besan for you and help you create campaigns according to your goals. This will help you select form builder, landing pages, manage contacts, automation, etc.
7. Answer the FAQs.
Mailchimp will ask you a few questions related to your business as a great marketing tool. This will help them understand your business type and recommend the best features for you. You can skip these questions by clicking on the “Skip” button.
8. Connect your Domain.
The last step is to connect your domain so people can easily find you online. This is also an optional step; you can skip it by clicking on the “Finish” button.
9. Finish the Signup Process.
You have now completed the Mailchimp signup process! Now you can start using Mailchimp features such as automated emails to create beautiful email campaigns.
What Does ‘Cleaned’ Mean in Mailchimp?
When you see the word “cleaned” in Mailchimp, we’ve identified and removed invalid or undeliverable email addresses from your list.
This can happen for several reasons, including:
• The email address doesn’t exist • The email address is misspelled • The email address used is no longer active or deactivated • The email address is associated with a bounced email
If you see that your list has been cleaned, don’t worry. This is a normal part of keeping your list healthy and up-to-date.
We recommend that you look at your bounced emails and count separately to see if any addresses need to be updated or removed from your list.
What to do With Unsubscribed and Cleaned Emails In Mailchimp?
If you see that you have unsubscribed or cleaned emails in your Mailchimp account, there are a few things you can do:
1. Remove the Email Addresses From Your List.
You can manually remove these email addresses from your Mailchimp list so that you don’t continue to send emails to them.
2. Update the Email Addresses.
It’s always a great idea to keep your list up-to-date with accurate information. If you bounced or cleaned email addresses, you can try updating the email address and see if that helps.
3. Export Your List.
You can also export your Mailchimp list to examine which addresses are unsubscribed or cleaned. This can be highly beneficial if you want to update your list or remove the addresses from your list.
4. Send a Re-engagement Campaign.
If you have cleaned or unsubscribed email addresses, you can also utilize a re-engagement campaign to win them back. This can be a first-class way to get people interested in your business again.
5. Set up an Automation.
You can also set up an automation in Mailchimp so that you can automatically remove cleaned or unsubscribed email addresses from your list. This can save you time and keep your list healthy.
Mailchimp is arguably the best email marketing software/web-based application out there! Whether your business is an online store or a brick-and-mortar business, it can help you take your email marketing to the next level.
So do your research and sign up for a free account with Mailchimp today!
Lee, now the author of Learn Life Money, has started businesses in various industries such as E-commerce to social media marketing. He is an award-winning entrepreneur having received awards from Dragons Den Theo Paphitis, and winning awards for the fastest-growing social media marketing agency in 2019, You can read his full story here. Lee helps people to start and scale their businesses using their knowledge and experience. He has a passion is to help others achieve the success he has achieved and wants to help people pave their path to financial freedom from making the right decisions with money to starting their own businesses.